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Welcome to the afterglow – Becoming Walsh & Beck

After over 10 years as Glow Consulting Limited, we’re making an exciting change! Over the years, our agency has grown and developed and with an increasing number of similarly named companies emerging we felt it was time for a change of direction. That’s why, from 1 June 2019 we will be known as Walsh &…

charity_marketing

How to create a marketing strategy for NFPs and charity organisations

When you’re running a not for profit or community organisation, it can be hard trying to find the time to focus on marketing. Usually, teams will be small and all their time and energy will go into ensuring you are providing the best support and services for your community. Choosing your marketing goals Like any…

Marketing objectives and KPIs

How to define your marketing objective and establish KPIs

Before you can start to build a campaign, you need to know what the end goal will be. Is it to get more traffic to your website? Increase brand awareness nationwide or increase conversion/leads? Your objective will become your anchor as you move forward through each stage of your marketing campaign. Every plan and task…

generational_marketing

Breaking down generational marketing

There are now a myriad of different demographic cohorts that marketers must pay attention to when creating their strategies. Each generation has strong and defining characteristics that need to be catered to and no two demographics are the same.  Techniques and messages that work for Baby Boomers, won’t necessarily work for Millennials and marketing to…

Sarah_McQueen_Summer_Scholarship

Walsh & Beck Supports Sarah in Breast Cancer Research

For the year 2018/2019, the Walsh & Beck summer scholarship with the Otago Medical Research Foundation was awarded to University of Otago student, Sarah McQueen.  Sarah spent 10-weeks over the summer working on her project, focusing on the ‘regulation of the epithelial sodium channel in breast cancer cell lines by steroid hormones’. The final report…

eCommerce Marketing

8 tips for Marketing your eCommerce business

When it comes to marketing your eCommerce business there are multiple ways you can market and remarket your business, that more traditional offline commerce businesses don’t have the luxury of. With New Zealand eCommerce spending now experiencing a high, it’s important that you are putting marketing strategies into place to attract your ideal customers. As…

social media strategy advice

Why your social media strategy isn’t working for your business

It’s nearly impossible to have a modern marketing strategy that doesn’t include any mention of social media. From organic social to paid advertising, social media is one of the best ways to reach and connect with your target audience. Considering social media marketing is such an integral part of modern marketing, it is surprising how…

Brand Strategy

The key aspects of a successful brand strategy

A brand stretches far beyond a logo, imagery and colour scheme, to be able to build a truly successful brand, you need to dig a little deeper into your values and your strategy. The most important purpose of building a brand is to create a positive relationship with consumers. Your branding will help you reach…