With over 20 years experience working in the café business, Sheryl and Hayley decided to team up and form their own catering company.
They operate under the name Alimental Foods and are dedicated to creating memorable food moments, using the freshest of ingredients sourced from their local farming community.
Walsh and Beck designed the logo, service cards and website for Alimental Foods. The word alimental means to provide nourishment so the identity had to reflect the sense of warmth and satisfaction you’d feel after eating a good home-cooked meal. Their identity also had to stand out in Dunedin’s thriving food industry.
Alimental Foods make food for corporate catering, party and event catering and anything in between. They rely on Instagram and Facebook to drive people to their website and order their meals. Walsh & Beck designed a logo pairing two modern, elegant fonts in a soft colour palette that supports their food photography. A whisk motif is also used across their service cards and website.
The website continues this feel of elegance and warmth. It offers six seasonal menus for customers to order from and encourages repeat orders by having customers sign up to their newsletter and follow Alimental Foods on social media.