Entire IT

The Opportunity

CT Business Solutions, an IT service provider, approached Walsh & Beck to re-brand in early 2020.

They wanted help to create a brand that was more reflective of the company and its values.

Walsh & Beck began this process by undertaking an in-depth research programme to identify the strengths, areas of improvement and customer understanding of the company it was imperative that the new branding embodied the approachable, friendly, straight forward and expert nature of the business.

In terms of design thinking, they were very clear that we were to take a risk, and did not want to follow the status quo often found with professional service providers.

The Solution

With the findings from the research and interviews Walsh & Beck quickly established that the new name needed to encapsulate these values and Entire IT was born.

We explored options for colour, type, texture, and components to meet this brief.

The colors chosen offer a brilliant contrast of light and dark utilising a deep blue and vibrant pink. These contrasting yet complementary colours algin with a more contemporary feel, moving the company far away from the original branding.

The rebrand included:

• Building signage
• Building structure change and repaint
• All marketing and stationery collateral assets
• Car wrap
• Website re-skin