MTF Finance has been supporting talent young people through their sponsorship activities for years.
The development of the Future Legends Scholarship formalised these efforts. The programme was launched to support and nurture talented young Kiwis from a range of disciplines including: sport, academia and entrepreneurship and music and the arts.
In collaboration with the MTF Finance marketing team, we had the opportunity to develop the strategy and framework for the programme that would see it rolled out across New Zealand. We developed the branding elements and produced the year-long campaign that supports the promotion of the scholarship across New Zealand.
This project involved:
• Campaign concept
• Campaign creative and development
• Print and signage collateral
• Social media content
• Video production