Light Up The Oval

Walsh & Beck assisted Otago Cricket with their bid to install lights at the University Oval.

The branding and media plan for the ‘Light Up The Oval’ campaign, were produced in a one week time frame. The resulting campaign achieved coverage in all major media outlets including network and print news.

The campaign raised the profile of the cause and resulted in the Association achieving 60% of the required donations in the first week.

Light Up The Oval logo