Based in Tauranga, Trustpower is New Zealand’s fifth largest electricity generator and the fourth largest electricity retailer.
When the communications team at Trustpower had a media issue involving the Waipori Power Scheme they contacted Walsh & Beck for localised support.
Our team prepared a tailored communications strategy for the Trustpower Board including key message development, and communication outputs for residents, the general public and media. We issued and managed press around the dam and reported back to Trustpower on the success of the coverage of the issue. These actions minimised the potential for confusion around the state of the dam and maintained Trustpower’s lines of communication with the residents in the region.