Turn the Key on Summer with MTF Finance

Our creative team recently had the opportunity to work with MTF Finance on their 2020/21 summer campaign.

After 50 years in the game MTF Finance weren’t able to celebrate in 2020 quite like they’d hoped. However after what has been a challenging year they were ready to launch their new campaign and ‘Turn the Key on Summer’.

We began by looking at the issues facing consumers after such a disruptive year. Research insights suggested that the ban on international travel meant that consumers were investing in domestic holidays and recreation. These insights suggested that it was important for consumers to feel in control of their destiny: to be ‘in the drivers seat’.

With a focus on ‘turning the key on summer’, this campaign is about inspiring Kiwis to ‘dream big’ and put themselves in the driver’s seat once again.

This project involved:

• Campaign concept
• Campaign creative and development
• Media strategy
• Radio creative and production
• Print advertising
• Digital advertising
• Campaign photography
• Video production