Blis Technologies are the developers of the world’s first advanced oral probiotics. They currently market two strains of probiotic bacteria – BLIS K12™ and BLIS M18™.
UltraBLIS is a new product line that includes a unique combination of oral and intestinal probiotics. Blis Technologies engaged Walsh & Beck to design new product packaging and to develop the marketing strategy and launch campaign for the product.
The Blis team required a premium packing design, distinct from its existing range yet retaining the Blis vibe. Our team assisted with product packaging design, including working with print and application teams to ensure a seamless application of the new branding to desiccant lined packaging
Walsh & Beck developed a comprehensive marketing strategy for launch of UltraBLIS and managed the process from start to finish, providing media placement advice and support.
Our team were responsible for the design of all creative for the launch campaign including creative direction of photography and video, design of outdoor, bus-back, social media, digital and print placements throughout New Zealand. Our team also designed custom merchandise for outdoor events.