We're proud to have collaborated on a brand refresh project for the foundation. VEIF’s new logo presents a bold, modern, and balanced silhouette while referencing the original brand through its colour palette and previous compass motif. As a research driven foundation, the new mark reflects the approachable and trustworthy values of the foundation. The use of a universal arrow shape draws inspiration from VEIF’s mission statement and the location-based nature of the valuation industry. To ensure a seamless rollout of VEIF’s brand refresh, email signatures and templates for reports and presentations were designed, along with a fresh new website developed by Core Development.